We build in public. Weekly.

Three categories, one cadence. Build — what shipped this week. Pilot — what happened at a partner gym. Lesson — what we learned, including what didn't work. Follow via RSS, LinkedIn, or just check back.

• May 12, 2026Lesson

  Why we pivoted to wellness

  Olivio used to be an "AI employee" for ten verticals. It works much better as one engine for one neighborhood.

  AAnthony Feghaly
• May 9, 2026Build

  How attribution actually works

  Six categories of action, six attribution rules, all measured against a baseline frozen on day one. The methodology in plain English.

  AAnthony Feghaly